NVIDIA GeForce RTX Graphics Cards’ Prices Drop First Time Since Launch

NVIDIA’s Turing based RTX cards have received price cuts for the first time since release. These GPUs launched with some fancy new features like support for real-time raytracing, AI-based upscaling, adaptive shading as well as improved per core efficiency. However, gamers weren’t satisfied with the performance gains compared to the previous gen Pascal cards and the prices didn’t really do much to help. Compared to the GTX 10-series, the RTX 20-series graphics cards were roughly $100-150 more expensive than their respective predecessors.

To some that might not sound like a big deal, but with every new generation of GPUs, the pricing of the new SKUs is on par with their older counterparts, with the higher end x80 being at least 20-30% faster than the previous gen flagship and the newer Ti having a performance advantage of 50% over the former champ.


The newer GeForce RTX 2080 Ti is roughly 20-30% beefier than the 1080 Ti while the price bump is rather meaty at $300, an increase of 50%. And other than NVIDIA’s official website the card is available for a much higher price, almost twice than the $999 MSRP for custom board partner versions.

Overclockers UK is the first major retailer to drop the prices with the GeForce RTX 2060, 2070, 2080 and 2080 Ti now starting at £299.99, £419.99, £599.99 and £979.99, respectively. The RTX Triple Threat bundle is still applicable for the higher-end RTX 2080 and 2080 Ti GPUs, while the smaller siblings come with one RTX-enabled game of your choice.

The newly priced RTX 2060s are being sold by Palit and Asus, while the Zotac and EVGA variants of the 2070s have become slightly more affordable. Lastly, the 2080s and 2080 Tis are cheaper in case of the MSI and Palit (once again) partner cards.

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